Design for humanity
requires understanding
of the human mind.
WHAT I DO
I utilize human-centered design combined with qualitative and quantitative research methods and leverage frameworks from Psychology to understand the user and its ecosystem. By continuously reframing the problem and seeing the system from the user’s point of view, I aim to craft implementable and visually evocative solutions to the world’s great challenges.
HOW I DO WHAT I DO
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understanding the human mind in order to solve humanity's challenges
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clear and appealing visual communication through design
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strategic thinking as a driving force for innovation and change
Understanding the user and the system surrounding it is a crucial part of my research process.
The design process entails circular movement between inspiration, ideation and iteration phases.
FLOWER OF INNOVATION
I combine both models to the ‘Flower of Innovation’, picturing both the process of zooming in and out of a system as well as the circular design process.
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