EDUCATION

2018 – 2021
        Parsons School of Design – The New School
        [School of Design Strategies]
        MFA Transdisciplinary Design︎︎︎


2018 – 2021
        The New School for Social Research
        MA General Psychology︎︎︎


2013 – 2017
        Folkwang University of the Arts
        Communication Design︎︎︎
        


WORK EXPERIENCE


02/2022 – present
       Minding Labs
        Founder / Product Design Consultant

05/2024 – 05/2025
        krisenchat 
        Lead Product Designer / Strategic Manager

09/2021 – 02/2022 
        Johnson&Johnson
        Insights & Experience Strategy (IXS) 
        Design Strategist / Researcher

04/2021 – 07/2021
        Common Thread 
        Behavioural Designer

2020 – 2021
        Pentagram Design
        Designer / Strategist

2019 – 2021
       Center for Global Mental Health 
        Design Researcher 

2020  
        NSSR Perception Lab
        Research Assistant

2019 – 2020  
        MindDesign Lab 
        Co-founder

2019  
        UNICEF
        Focus Group Facilitator
        Design Researcher


2019  
        DESIS Lab
        Research Assistant


2018  
        The New School
        Design Research Consultant
        Workshop Facilitator


2018 – 2020  
        The New School
        Social Media Manager

       
2017 – 2018
        Advertising Agency ‘AHOY
        New York City, USA
        Graphic Designer


2016 – today  
        TELOS Communications
        Graphic Designer


2016 – today  
       ‘Hoffnungsträger
        Graphic Designer


2016 – 2017   
        Major Publishing Company
        SCM Bundesverlag
        Graphic Designer


2016 – 2017
        Pappelapapp
        Design Collective
        Co-founder


08/2012  

        Advertising Agency ‘Solutions’
        Hamburg, Germany
     

2014 – today  
        Self-employed Photographer
        

07/2011    
        Advertising Agency          
        ‘Ideenmanufaktur’
        Dortmund, Germany



PUBLICATIONS

06/2016
        Sanaa Gebäude Folkwang UdK


10/2016
        HORIZONT


11/2017
        Page Newsletter︎︎︎


12/2017
        Page Magazine
       

01/2018
        Page Magazine


01/2018
        NOVUM Magazine


05/2019
        Parsons School of Design


09/2019
        The New School News︎︎︎


02/2020
        The Bowery Union NYC


02/2020
        The New School News︎︎︎
 


PUBLIC SPEAKING

10/2019
        The Festival of New NYC︎︎︎
        Topic: Smothering Burnout with Psychology + Design 


03/2025
        Berlin Product Designers Meetup ︎︎︎
        Topic: (Inclusive) Design for Mental Health



GRANTS / SCHOLARSHIPS / AWARDS

10/2019
        MA Project Grant
        The New School
        Financing a novel laboratory on intersection of design and psychology.

2019 – 2020
        DAAD

2018 – 2020
        Provost’s Scholarship
        The New School

2016 – 2017
        DAAD


10/2016
        HORIZONT Stiftung︎︎︎
       
Awardee: Recognized for her strong commitment in her work and original ideas.

2016 – 2017
        GIZ︎︎︎


2018
         Design Iteration Award  
         Finalist

I am a multidisciplinary Design Leader and Psychologist working at the intersection of human-centered design, AI and behavior change. With 8+ years of experience, I help companies design ethical, intuitive and scalable digital products that drive real impact and business growth.

AI adoption isn't just a technical challenge – it's a psychological one.

With a background in psychology and design strategy, I specialize in translating complex, emerging technologies like AI into experiences that people trust, understand, and want to use. My work focuses on closing the gap between innovation and adoption by addressing the emotional, cognitive, and behavioral factors that influence how people engage with new technology.

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Design

User Experience Design
User Interface Design
Service Design
Strategic Design
Interaction Design
Participatory Design
Human-centered Design
Speculative Design
Futuring
Actionable Foresight Strategy
Participatory Action Research
Collaborative Design-led Research
Ethnography
Systems Thinking
Social Innovation
Animation
Branding
Advertising
Layout
Typedesign
Photography
Illustration
Creative & Art Direction
Coding  

Psychology

Cognitive Psychology
Social Psychology
Developmental Psychology
Abnormal Psychology
Neuroscience
Research Methods
Statistics
Behavioral Science
Visual Perception
Attention
Motivation
Memory