EDUCATION
2018 – 2021
Parsons School of Design – The New School
[School of Design Strategies]
MFA Transdisciplinary Design︎︎︎
2018 – 2021
The New School for Social Research
MA General Psychology︎︎︎
2013 – 2017
Folkwang University of the Arts
Communication Design︎︎︎
WORK EXPERIENCE
02/2022 – present
Minding Labs
Founder / Product Design Consultant
05/2024 – 05/2025
krisenchat
Lead Product Designer / Strategic Manager
09/2021 – 02/2022
Johnson&Johnson
Insights & Experience Strategy (IXS)
Design Strategist / Researcher
04/2021 – 07/2021
Common Thread
Behavioural Designer
2020 – 2021
Pentagram Design
Designer / Strategist
2019 – 2021
Center for Global Mental Health
Design Researcher
2020
NSSR Perception Lab
Research Assistant
2019 – 2020
MindDesign Lab
Co-founder
2019
UNICEF
Focus Group Facilitator
Design Researcher
2019
DESIS Lab
Research Assistant
2018
The New School
Design Research Consultant
Workshop Facilitator
2018 – 2020
The New School
Social Media Manager
2017 – 2018
Advertising Agency ‘AHOY’
New York City, USA
Graphic Designer
2016 – today
TELOS Communications
Graphic Designer
2016 – today
‘Hoffnungsträger’
Graphic Designer
2016 – 2017
Major Publishing Company
SCM Bundesverlag
Graphic Designer
2016 – 2017
Pappelapapp
Design Collective
Co-founder
08/2012
Advertising Agency ‘Solutions’
Hamburg, Germany
2014 – today
Self-employed Photographer
07/2011
Advertising Agency
‘Ideenmanufaktur’
Dortmund, Germany
PUBLICATIONS
06/2016
Sanaa Gebäude Folkwang UdK
10/2016
HORIZONT
11/2017
Page Newsletter︎︎︎
12/2017
Page Magazine
01/2018
Page Magazine
01/2018
NOVUM Magazine
05/2019
Parsons School of Design
09/2019
The New School News︎︎︎
02/2020
The Bowery Union NYC
02/2020
The New School News︎︎︎
PUBLIC SPEAKING
10/2019
The Festival of New NYC︎︎︎
Topic: Smothering Burnout with Psychology + Design
03/2025
Berlin Product Designers Meetup ︎︎︎
Topic: (Inclusive) Design for Mental Health
GRANTS / SCHOLARSHIPS / AWARDS
10/2019
MA Project Grant
The New School
Financing a novel laboratory on intersection of design and psychology.
2019 – 2020
DAAD
2018 – 2020
Provost’s Scholarship
The New School
2016 – 2017
DAAD
10/2016
HORIZONT Stiftung︎︎︎
Awardee: Recognized for her strong commitment in her work and original ideas.
2016 – 2017
GIZ︎︎︎
2018
Design Iteration Award
Finalist
2018 – 2021
Parsons School of Design – The New School
[School of Design Strategies]
MFA Transdisciplinary Design︎︎︎
2018 – 2021
The New School for Social Research
MA General Psychology︎︎︎
2013 – 2017
Folkwang University of the Arts
Communication Design︎︎︎
WORK EXPERIENCE
02/2022 – present
Minding Labs
Founder / Product Design Consultant
05/2024 – 05/2025
krisenchat
Lead Product Designer / Strategic Manager
09/2021 – 02/2022
Johnson&Johnson
Insights & Experience Strategy (IXS)
Design Strategist / Researcher
04/2021 – 07/2021
Common Thread
Behavioural Designer
2020 – 2021
Pentagram Design
Designer / Strategist
2019 – 2021
Center for Global Mental Health
Design Researcher
2020
NSSR Perception Lab
Research Assistant
2019 – 2020
MindDesign Lab
Co-founder
2019
UNICEF
Focus Group Facilitator
Design Researcher
2019
DESIS Lab
Research Assistant
2018
The New School
Design Research Consultant
Workshop Facilitator
2018 – 2020
The New School
Social Media Manager
2017 – 2018
Advertising Agency ‘AHOY’
New York City, USA
Graphic Designer
2016 – today
TELOS Communications
Graphic Designer
2016 – today
‘Hoffnungsträger’
Graphic Designer
2016 – 2017
Major Publishing Company
SCM Bundesverlag
Graphic Designer
2016 – 2017
Pappelapapp
Design Collective
Co-founder
08/2012
Advertising Agency ‘Solutions’
Hamburg, Germany
2014 – today
Self-employed Photographer
07/2011
Advertising Agency
‘Ideenmanufaktur’
Dortmund, Germany
PUBLICATIONS
06/2016
Sanaa Gebäude Folkwang UdK
10/2016
HORIZONT
11/2017
Page Newsletter︎︎︎
12/2017
Page Magazine
01/2018
Page Magazine
01/2018
NOVUM Magazine
05/2019
Parsons School of Design
09/2019
The New School News︎︎︎
02/2020
The Bowery Union NYC
02/2020
The New School News︎︎︎
PUBLIC SPEAKING
10/2019
The Festival of New NYC︎︎︎
Topic: Smothering Burnout with Psychology + Design
03/2025
Berlin Product Designers Meetup ︎︎︎
Topic: (Inclusive) Design for Mental Health
GRANTS / SCHOLARSHIPS / AWARDS
10/2019
MA Project Grant
The New School
Financing a novel laboratory on intersection of design and psychology.
2019 – 2020
DAAD
2018 – 2020
Provost’s Scholarship
The New School
2016 – 2017
DAAD
10/2016
HORIZONT Stiftung︎︎︎
Awardee: Recognized for her strong commitment in her work and original ideas.
2016 – 2017
GIZ︎︎︎
2018
Design Iteration Award
Finalist
I am a multidisciplinary Design Leader and Psychologist working at the intersection of human-centered design, AI and behavior change. With 8+ years of experience, I help companies design ethical, intuitive and scalable digital products that drive real impact and business growth.
AI adoption isn't just a technical challenge – it's a psychological one.
With a background in psychology and design strategy, I specialize in translating complex, emerging technologies like AI into experiences that people trust, understand, and want to use. My work focuses on closing the gap between innovation and adoption by addressing the emotional, cognitive, and behavioral factors that influence how people engage with new technology.
︎
Design
User Experience Design
User Interface Design
Service Design
Strategic Design
Interaction Design
Participatory Design
Human-centered Design
Speculative Design
Futuring
Actionable Foresight Strategy
Participatory Action Research
Collaborative Design-led Research
Ethnography
Systems Thinking
Social Innovation
Animation
Branding
Advertising
Layout
Typedesign
Photography
Illustration
Creative & Art Direction
Coding
Psychology
Cognitive Psychology
Social Psychology
Developmental Psychology
Abnormal Psychology
Neuroscience
Research Methods
Statistics
Behavioral Science
Visual Perception
Attention
Motivation
Memory