EDUCATION

2018 – 2021
        Parsons School of Design – The New School  
        [School of Design Strategies]
        MFA Transdisciplinary Design︎︎︎


2018 – 2021
        The New School for Social Research
        MA General Psychology︎︎︎


2013 – 2017
        Folkwang University of the Arts
        Communication Design︎︎︎
        


WORK EXPERIENCE


05/2024 – present
        krisenchat 
        Lead Product Designer / Strategic Manager

02/2022 – present
        minddesignstudio 
        Founder / Freelancer

09/2021 – 02/2022 
        Johnson&Johnson
        Insights & Experience Strategy (IXS) 
        Design Strategist / Researcher

04/2021 – 07/2021
        Common Thread 
        Behavioural Designer

2020 – 2021
        Pentagram Design
        Designer / Strategist

2019 – 2021
        Global Mental Health Lab
        Design Researcher 

2020  
        NSSR Perception Lab
        Research Assistant

2019 – 2020  
        MindDesign Lab 
        Co-founder

2019  
        UNICEF
        Focus Group Facilitator
        Design Researcher


2019  
        DESIS Lab
        Research Assistant


2018  
        The New School
        Design Research Consultant
        Workshop Facilitator


2018 – 2020  
        The New School
        Social Media Manager

       
2017 – 2018
        Advertising Agency ‘AHOY
        New York City, USA
        Graphic Designer


2016 – today  
        TELOS Communications
        Graphic Designer


2016 – today  
       ‘Hoffnungsträger
        Graphic Designer


2016 – 2017   
        Major Publishing Company
        SCM Bundesverlag
        Graphic Designer


2016 – 2017
        Pappelapapp
        Design Collective
        Co-founder


08/2012  

        Advertising Agency ‘Solutions’
        Hamburg, Germany
     

2014 – today  
        Self-employed Photographer
        

07/2011    
        Advertising Agency          
        ‘Ideenmanufaktur’
        Dortmund, Germany



PUBLICATIONS

06/2016
        Sanaa Gebäude Folkwang UdK

10/2016
        HORIZONT

11/2017
        Page Newsletter︎︎︎

12/2017
        Page Magazine
       
01/2018
        Page Magazine

01/2018
        NOVUM Magazine︎︎︎
05/2019
        Parsons School of Design

09/2019
        The New School News︎︎︎
02/2020
        The Bowery Union NYC

02/2020
        The New School News︎︎︎
 


TALKS

10/2019
        The Festival of New NYC︎︎︎



GRANTS / SCHOLARSHIPS

10/2019
        MA Project Grant
        The New School

2019 – 2020
        DAAD

2018 – 2020
        Provost’s Scholarship
        The New School

2016 – 2017
        DAAD


10/2016
        HORIZONT Stiftung︎︎︎

2016 – 2017
        GIZ︎︎︎


Hello! 

I’m Hanna, and I call myself a ‘Design Psychologist’. 

You can also think of me as a transdisciplinary product designer and researcher dedicated to driving positive social change through a combination of design, psychology, and strategic thinking︎︎︎.

Great design starts with understanding people. I combine psychological insights with design expertise to create innovative, meaningful solutions that truly connect with your audience.

With expertise spanning the entire product design cycle — research,
UX/UI design, visual design, design strategy, and service design —
I specialize in applying psychological principles to create user-friendly and inclusive products that enhance experiences and foster well-being.

My career journey has taken me through a diverse range of disciplines. Below, you'll find a list of the areas I've had the privilege to explore.

In my personal life, I explore artistic pursuits like photography︎︎︎ and painting, engaging with artist communities in Brooklyn, Manhattan, and Berlin. As a certified yoga teacher and meditator, I’m an advocate for mindfulness and holistic well-being. You’ll also find me at meetups on a variety of topics, reading, cooking with friends, visiting exhibitions, or traveling the world to discover cultures and experiences, always on the lookout for new perspectives and inspiration. 

Learn more about my ways of working here︎︎︎.

Let’s change the world together! ︎


︎







Design

User Experience Design
User Interface Design
Service Design
Strategic Design
Interaction Design
Participatory Design
Human-centered Design
Speculative Design
Futuring
Actionable Foresight Strategy
Participatory Action Research
Collaborative Design-led Research
Ethnography
Systems Thinking
Social Innovation
Animation
Branding
Advertising
Layout
Typedesign
Photography
Illustration
Creative & Art Direction
Coding  

Psychology

Cognitive Psychology
Social Psychology
Developmental Psychology
Abnormal Psychology
Neuroscience
Research Methods
Statistics
Behavioral Science
Visual Perception
Attention
Motivation
Memory